Till a couple of years in the past, listening to music on a smartphone often concerned downloading tracks (legally and illegally). Since then, listening habits have remodeled, and lots of customers now desire music streaming providers for entry to music. Services reminiscent of JioSaavn, Gaana, Spotify, Apple Music, and YouTube Music are already current in India, overlaying a large catalogue of tracks and genres. Resso, a brand new music streaming service from Chinese Internet know-how firm ByteDance, now hopes to take a slice of the pie in India.
Although it really works like a typical music streaming service in plenty of methods, Resso has a couple of options that assist it stand out in a phase that’s already crammed with opponents. The service provides a social factor to music streaming, providing customers an opportunity to work together with the observe and different listeners in distinctive methods. Resso hopes that these social options will help flip the music listening expertise from a passive one to an lively one.
Users can share and expertise ‘vibes’ – that are basically pictures or brief video clips which can be seen within the background of the observe interface. It’s additionally doable to love and touch upon tracks, and these feedback will probably be seen to others listening to the identical observe. Finally, customers may also choose and share ‘lyric quotes’, which might then be posted to different social platforms reminiscent of Instagram, Facebook, Twitter, and WhatsApp. The lyrics are displayed on display for a lot of tracks obtainable on the platform, and customers can learn (or sing) alongside whereas they pay attention.
“Gen Z and millennials are at the core of our offering and both music and social networking are central to their daily lives. Our goal is to encourage them as well as everyday music listeners to express themselves in an interactive and engaging way. The relationship between music and the listener is currently passive, with Vibes, Comments and other features, Resso aims to transform this through a new and compelling music streaming experience,” said Hari Nair, Head of Music Content and Partnership at Resso India.
While comments and social sharing of lyric quotes are fairly easy to understand, the concept of vibes is a different one. Resso pitches vibes as a way for users to express themselves and share their specific emotions about a track through pictures, videos, or GIFs.
Another core part of the experience is the ease of getting started. Resso’s interface is visually appealing from the get-go, and is designed around giving you quick access to music. Based on artist and genre preferences at the time of setting up a Resso account, the service recommends a ‘Daily Mix’ which is the opening screen on launching the app. At this point, the user simply has to hit play to get started, and can rely on this system-generated playlist entirely.
Skipping to the next or previous track relies on swiping up or down, while swiping left or right browses through vibes for the track. We tried Resso on an Android smartphone, and found that it interestingly took over the lock screen as well, displaying lyrics and static vibes on screen.
It’s also possible to browse through specific genres or playlists, add favourite songs, and search for specific tracks or artists. In short, it works a lot like Spotify and JioSaavn, but with a focus on ease of use, sharing, and commenting. It hopes to offer better personalisation, discovery, and engagement with music, rather than just hitting the ‘play’ button and letting the music play in the background.
The service has heavy categorisation of its catalogue, with tracks sorted into various genres and sub-genres for easy discovery. In terms of catalogue and track availability, Resso has signed deals with major Indian and global labels such as Sony Music Entertainment, Warner Music Group, T-Series, Saregama, Zee Music, and more. Deals have also been made with various independent artists to make their tracks available on the platform.
Resso works for free, but the free tier comes with limitations. Users can subscribe to the paid service (Rs. 99 per month on Android, Rs. 119 monthly on iOS) which presents options reminiscent of the supply of all tracks on the platform, the power to obtain music and pay attention offline (inside the Resso app), listening with out adverts, limitless observe skips, and high-quality audio streaming. For now, funds are supported by Google Wallet and Paytm Wallet for automated billing.