Beijing-based ByteDance, proprietor of worldwide brief video hit TikTookay, on Thursday appointed new heads for its China enterprise and set a purpose to just about double its international headcount to 100,000 by the top of the yr.
The eight-year-old startup, which was valued at $78 billion in its newest financing spherical, at present has over 60,000 workers throughout 30 nations.
It additionally mentioned that it has appointed monetisation head Zhang Lidong because the chairman of its China enterprise to supervise the Chinese market’s non-product operations, together with technique and monetisation.
Chinese brief video app Douyin head Kelly Zhang Nan will change into chief govt of the China enterprise, overseeing the nation’s product operations, together with Chinese information aggregator Jinri Toutiao, Douyin and Xigua Video, Bytedance mentioned.
Both will report back to the corporate’s founder and international CEO Zhang Yiming, who will shift his focus to the corporate’s international growth plans, in line with the assertion.
“Over the next three years, I plan to visit all regions where we have offices, and learn both about local culture and also about the company’s operations in these locations,” Zhang, the worldwide CEO, mentioned within the assertion.
“The speedy progress ByteDance has achieved over the previous eight years is a testomony to the dedication of all our workers, a world group we anticipate to quantity 100,000 by the top of the yr,” he added.
TikTookay was probably the most downloaded non-game app on Apple’s international app retailer and Google Play over the previous consecutive two months, in line with app efficiency tracker Sensor Tower.
Its rise to international stardom has additionally drawn consideration from regulators in numerous nations. ByteDance is at present embroiled in a US nationwide safety inquiry into TikTookay’s dealing with of person information.
To appease these issues, ByteDance has stepped up efforts in operationally separating Tiktok from a lot of its Chinese companies, Reuters reported final yr.
The Beijing-based firm additionally owns joke app Pipixia, Indian-language social media app Helo, and work effectivity app Lark.
© Thomson Reuters 2020