Samsung India has joined palms with social media big Facebook to coach offline retailers to go digital on platforms like Instagram and WhatsApp. The two firms have already educated greater than 800 offline retailers and extra coaching periods are lined up within the coming weeks.
“The presence of local Samsung retailers on Facebook, Instagram, and WhatsApp will help consumers reach out to their local retailers for more information about their desired Galaxy smartphone, and shop for Galaxy smartphones on the platform of their choice,” Samsung mentioned in a statement.
“Our partnership with Facebook is helping a large number of our retail partners go digital in a big way. By leveraging the Facebook training, our retail partners will be able to discover and target local consumers digitally,” Mohandeep Singh, Senior Vice President, Mobile Business, Samsung India, mentioned in an announcement.
The coaching helps Samsung’s offline retailers make their enterprise recognized domestically and arrange their enterprise pages and accounts on Facebook, Instagram, and WhatsApp.
“With the changing environment around COVID-19, people are spending more time on digital platforms including the Facebook family of apps. This has led brands to alter go-to-market models by adapting to changes in the value chain, rapidly digitising key journeys,” Prasanjeet Dutta Baruah, Vertical Head – Technology, Telecom, Automotive, and New Business at Facebook India, mentioned in an announcement.
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