MobiKwik Removed From Google Play for Aarogya Setu Link in App: CEO

MobiKwik has been faraway from the Google Play retailer, due to a violation of the app retailer’s advertisements coverage. According to MobiKwik co-founder and CEO Bipin Preet Singh, this was completed as a result of the app has a hyperlink to the Aarogya Setu app. Singh stated in an interview that MobiKwik acquired a warning from Google per week in the past for selling Aarogya Setu, however then it stated this was a mistake when contacted by MobiKwik. However, after this, the app was faraway from Google Play.

Singh tweeted that MobiKwik and different fintech corporations have been requested to incorporate the hyperlink to Aarogya Setu by the Reserve Bank of India (RBI) as a part of a really enthusiastic push to drive installs of the contact tracing app, which has been downloaded greater than 10 crore occasions. You can see that different apps reminiscent of Paytm additionally embody hyperlinks to Aarogya Setu, on each Android and iOS apps.

“App was removed because we had a link to Aarogya Setu app,” Singh defined over an electronic mail to ReviewTechAuto. “They gave us a warning one week ago and we explained that we have been asked to do this. Then today they first removed it around 3pm IST and then we pursued their team and resubmitted the app after removing the link to Aarogya Setu and now they made it live.”

“Google clarified that there is no harm in promoting Aarogya Setu app on MobiKwik, however, they removed our app today from the Play Store without any intimation,” Singh stated. 

A recent model of the app is now obtainable on Google Play. This model doesn’t have Aarogya Setu within the hyperlinks beneath anymore, Singh confirmed. “The entire experience is arbitrary and has no logic because so many other apps have the same link,” Singh stated.

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The up to date model of the MobiKwik app has eliminated the Aarogya Setu hyperlink.


Google does have insurance policies towards apps that include misleading or disruptive advertisements and people which are not clearly labelled. However, if that’s the reason why the MobiKwik app was faraway from Google Play, then we should ask why different apps which additionally promote Aarogya Setu are being allowed on the shop. ReviewTechAuto has written to Google for affirmation and can update the copy as soon as we get a response.

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This post was last modified on May 29, 2020 1:42 am

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