Microsoft to Shut Down Mixer, Teams Up With Facebook

Microsoft mentioned Monday it was dropping out on its livestream gaming platform and teaming up with Facebook to higher compete with rivals like Amazon-owned Twitch. Microsoft Mixer shall be shuttered on July 22, the tech large mentioned in a press release.

“It became clear that the time needed to grow our own livestreaming community to scale was out of measure with the vision and experiences that Microsoft and Xbox want to deliver for gamers now, so we’ve decided to close the operations side of Mixer and help the community transition to a new platform,” the Mixer workforce said.

The players shall be inspired to transition to Facebook Gaming, which has some 700 million individuals who play or watch video games each month.

“We will work to transition the Mixer community over the next few weeks. Starting on July 22, all Mixer sites and apps will redirect users to Facebook Gaming,” mentioned by Phil Spencer, head of Xbox, the gaming division of Microsoft,

Microsoft introduced it was shopping for the livestream service Beam in August 2016 to bolster its effort to spice up its ranks of people that play and watch video games on-line.

But the service, renamed Mixer in 2017, struggled to realize traction in opposition to Twitch, Google-owned YouTube, and Facebook Gaming.

Spencer mentioned the transfer to shutter Mixer would permit Microsoft to deal with its different gaming efforts together with “the world-class content being made by our 15 Xbox Game Studios, the evolution of Xbox Game Pass, the launch of Xbox Series X, and the global opportunity to play anywhere with Project xCloud,” referring to the cloud-based recreation service.

“Bringing that vision to life, for as many people as possible, will see us working with different partners, platforms, and communities for years to come,” Spencer added.

“It will also see us adjusting our strategy to best serve players wherever they gather daily, which includes the category of livestreaming.”

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