Apple Updates Guidelines, Lets Apps Send Ads as Push Notifications

Apple has put out new pointers that now enable App Store apps to ship advertisements as push notifications. The apps can achieve this provided that the person authorises the app to take action. This basically implies that clients will see advertisements as push notifications together with breaking information alerts, textual content messages, and different notifications. Apple additionally states that fortune telling, flashlight, relationship, and different such apps will solely be allowed on the App Store if they supply a singular expertise.

The updated guidelines for builders, in part 4.5.4, states, “Push Notifications should not be used for promotions or direct marketing purposes unless customers have explicitly opted in to receive them via consent language displayed in your app’s UI, and you provide a method in your app for a user to opt out from receiving such messages.” This means builders can promote their apps and companies by means of push notifications however they might want to present an possibility within the app that lets customers opt-out of receiving such messages.

The firm has additionally up to date its App Store Reviews pointers (part 5.6.1), and asks builders to make use of Apple’s supplied API to ask customers for opinions – Apple can even block customized evaluation prompts. According to the rules, this can save customers the effort of leaving the app for score or reviewing it.

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Apple in part 4.Three has additionally suggested builders in opposition to piling on comparable apps because the some classes within the App Store are already saturated. It states that there are already loads of fortune telling, flashlight, relationship, and different such apps on the shop and shifting ahead, all purposes on this class can be rejected “unless they provide a unique, high-quality experience.”

9to5Mac additionally notes Apple has requested builders to construct their apps and app updates with the iOS 13 SDK beginning April 30. This will make it possible for the apps have help for Dark Mode, Core ML 3, ARKit 3, and different options.

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This post was last modified on March 6, 2020 9:35 am

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