Yamaha Launches Second Blue Square Showroom in Chennai

India Yamaha Motor (IYM) Pvt. Ltd. is happy to announce the opening of its second “Blue Square” below the banner of its dealership ‘Sri Motors’ in Ashok Nagar, Chennai, with the outlet of dimension 2450 sq. toes. Blue Square is a singular concept-driven showroom that institutes Yamaha’s racing DNA of pleasure, sport and magnificence.

The launch is a part of the ‘Call of the Blue’ marketing campaign, which began within the yr 2018, expanded in 2019 by means of its new merchandise and thru thrilling experiences. Continuing progressively in the direction of 2020, that is the primary ‘Blue Square’ of the Year 2020 and second in Chennai to supply uniqueness and additional rev up in Yamaha’s Blue color by reworking buyer experiences within the firm showrooms by means of vivid aesthetics, inspiring propriety created out of Yamaha two-wheeler line ups and fascinating choices. The first Blue Square was launched in Chennai in December 2019 and Yamaha plans to launch 100 “Blue Square” retailers on Pan India foundation.

The “Blue Square” institutes Yamaha’s identification of racing DNA by means of visible and exhibitory define of showroom design on the outside porticos of the outlet, Blue-themed inside atmosphere contained in the retailers, thrilling show of bikes and scooters primarily based upon racing DNA and magnificence of Yamaha, together with equipment, apparels and real spare elements to appreciate the model’s pleasure, sporty and trendy character. A line up of equipment and apparels are additionally the prime focus of the corporate for the “Blue Square”.