(Photo: Siddhartha Safaya/Information18.com)
Fiat Chrysler Automobiles would possibly introduce its Wrangler Rubicon model in India as early as this quarter, priced upwards of Rs 72 lakh.
- Last Updated: February 24, 2020, 2:37 PM IST
- Edited by: Chhavianshika Singh
FCA India, which had a runaway success with its sole regionally made SUV Jeep Compass launched in July 2017 however has tapered off the momentum since then, is “very serious with its operations here” and can produce two-three fashions from the Ranjangaon facility close to Pune, Maharashtra, from subsequent 12 months. The American firm can even shortly convey its iconic model Wrangler Rubicon to the home market as early as this quarter, a prime firm official has mentioned. Playing on the pricing aspect and expertise, Fiat Chrysler Automobiles had launched its fully-locally made Jeep Compass in July 2017 with a beginning worth of Rs 14.95 lakh, and the automobile grew to become so widespread that inside 10 months, the corporate recovered its funding of $250 million from Jeep gross sales, a primary for any overseas auto model right here and particularly for an American model as each their different US manufacturers GM and Ford have failed miserably twice right here.
Today, over 50,000 Jeep Compasses are plying on roads, whereas the corporate has additionally shipped as many as 17,000 items to round 15 key right-hand drive markets, together with Britain, Japan and Australia. “We are very serious with our operations here. We consider the current fall in the volume as a blip and we are very sure it will pass. The headquarters are very happy with us. We have had a huge success and are sure to repeat it again here,” Datta instructed PTI in an interview. On the necessity for extra fashions, which is vital for the quantity recreation, Datta mentioned, “We fully understand to be more successful we need more models which, so far, we could not have. So, beginning next year, we will have more than two more Jeep models being rolled out from the Ranjangaon facility.”
FCA noticed its quantity plunge by round 30 per cent from its 2018 peak, as shoppers have been in a wait-and-watch mode for nearly two years now because of the rash of regulatory modifications on one hand, and banks and NBFCs have been maintaining away from the marketplace for too lengthy now. The USD 3-million business, primarily entry models-driven, as a complete has seen the quantity plunge nearly 9 per cent to date this 12 months. Despite the drop, they’re nonetheless promoting 900-1,000 items a month, he added, and the identical goes for exports.
Whether the corporate will take a look at rolling in any luxurious hatchbacks and sedans right here, Datta answered within the damaging saying they “want to be an SUV-only brand in the foreseeable future”, as he believes that the way forward for premium SUVs is brilliant right here. “We are committed to staying in India for long and we are looking at every spoke in the wheel to ensure we are successful again and the headquarters is willing to invest hundreds of millions of dollars more to build our business here,” mentioned Datta, who took over the India operations final September, and an FCA veteran having spent over 20 years at its world operations.
Apart from launching extra fashions, FCA can be widening its attain, which is 17 full-fledged gross sales centres and 80 mini centres now, he mentioned including that one other space they’re engaged on constructing the model is specializing in merchandise and equipment. On bringing in Wrangler Rubicon, which will likely be priced upwards of Rs 72 lakh, he mentioned, “The demand for the iconic Rubicon is so high that we are already sold out for months.”
From its CBU (fully constructed items) secure, the Jeep Wrangler has been the best-seller amongst all accounting for 67 per cent of the quantity, since its entry into the home market in August 2016. On the transition to BS-VI, Datta mentioned that as of the primary week of February, your complete vary of the Jeep Compass has been moved to the brand new emission norms and that they don’t have any stock subject with the BS-IV fashions in any respect. The BS-VI Compass comes at the next price ticket of 5-7 per cent or Rs 25,000-1,10,000 relying on the mannequin, he mentioned.
In June 2019, FCA rolled out the primary BS-VI powertrain for each its petrol and diesel variants. Currently, the demand is extra for diesel AMT (automated handbook transmission) fashions. Fiat Chrysler Automobiles Group has been across the globe for the previous seven many years, designing, engineering, manufacturing and promoting manufacturers just like the Abarth, Alfa Romeo, Chrysler, Dodge, Fiat, Fiat Professional, Jeep, Lancia, Ram, and SRT and the posh Maserati. In the elements sector, it operates by means of Teksid and Comau, and in after-sales companies, below the Mopar model identify.