Groupe PSA Reschedules Launch of Citroen C5 Aircross SUV in India to Q1 2021

Citroen C5 Aircross SUV at Paris Motor Show. (Image:

The French vehicle maker stated the re-timing is aimed to maneuver the business launch to a probably extra constructive financial exercise interval the place client sentiments are upbeat.

  • IANS Chennai
  • Last Updated: April 9, 2020, 10:50 AM IST

French vehicle maker Groupe PSA in India on Tuesday introduced that it’s going to re-time the launch of its mannequin Citroen C5 Aircross sports activities utility automobile (SUV) to the primary quarter of 2021.

In an announcement, the group stated the re-timing is aimed to maneuver the business launch to a probably extra constructive financial exercise interval the place client sentiments are upbeat.

Owing to the lockdown, all its places of work and vegetation in India are closed till additional discover, the assertion stated.

At the identical time, Groupe PSA has determined to keep up the undertaking timeline and funding for the C-Cubed programme, below which the primary automobile designed, developed and made in India can be launched in 2021.

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European auto main Groupe PSA is initially focusing on ten cities for Citroen model by smaller, but extremely digitised showrooms, with an goal to assist its sellers to take a position judiciously on-premises, as per a senior firm official. The firm, which formally introduced to enter the Indian market with Citroen model early this yr, is seeking to create a seamless digital expertise for potential clients of its first mannequin — C5 Aircross SUV.

“Through our network, we aim to bring in a digital disruption for seamless customer experience,” Citroen India Senior Vice President, Sales & Marketing Roland Bouchara informed PTI. Prospective patrons will be capable of analysis and selected mannequin variants, transact for finance and insurance coverage digitally, he added. With excessive digital intervention, the model goals to have comparatively smaller gross sales shops within the nation.

“Since we are setting up a new network, we are proposing a different business model to our dealers, wherein we will have relatively smaller showrooms but digitalised,” Bouchara stated. It will guarantee a aggressive premises funding, however a stronger all-encompassing digital surroundings, he added. Elaborating on the bodily retail arrange, Bouchara stated the model goals to ascertain a presence throughout ten cities within the nation earlier than the rollout of C5 Aircross SUV subsequent yr.

“To support the launch of the C5 Aircross SUV, a premium C-SUV which will help us establish and deliver the Citron brand experience, we will initially cover ten cities through Citron network,” he stated. This will embrace all the important thing metro and tier-1 cities the place the model sees potential patrons for the C5 Aircross SUV, he added. He, nonetheless, didn’t share the precise quantity and areas of sellers the model goals to have for the primary part.

“We are building complete retail eco-system in the country, which is essential before we launch the first product. This will be supported by service contracts and trade-in plans which will be announced during the launch phase of the vehicle,” Bouchara stated. Through the premium SUV, Citroen goals to create market acceptance for Citroen merchandise in India, he famous.

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This post was last modified on April 9, 2020 6:09 pm

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