The Indian buyer’s views and behavior in direction of a web based automobile buy platform is simply going to evolve.
- News18.com New Delhi
- Last Updated: May 5, 2020, 12:38 PM IST
Post the COVID-19 disaster, on-line automobile gross sales are prone to achieve traction as prospects would lean additional in direction of contactless modes of buying, in line with a report by consultancy agency EY. But can the digital showrooms, really substitute the bodily showrooms? We bought in contact with Massimo Prando, MD, Dassault Xcite, Asia Pacific to know the position of digital showrooms within the publish COVID-19 period.
With the concern of an infection and lack of hygiene prone to transfer individuals’s desire again to non-public mobility, which in flip is prone to reverse the development of declining automobile gross sales, EY stated automotive retail must grow to be digital, lean and versatile to align to the sudden accelerated change in shopper behaviour.
“Post the COVID-19 crisis, there is no denying that customers would lean further towards online and contactless modes of purchasing. Vehicles may very well fall in the same category too. While Indians are already more inclined towards researching online while buying cars, online sales are rare due to limited awareness, options and flexibility,” the report stated.
Citing a latest examine carried out in China, which confirmed that concern of an infection and lack of hygiene will transfer individuals’s desire again to non-public mobility, EY stated, “One of the many fallouts of the COVID-19 crisis is likely to be people’s proclivity to own and travel in a personal vehicle rather than use shared mobility or public transport.”
“This is likely to reverse the trend of declining car sales. Consistent with this consumer sentiment, combined with better online experiences, we anticipate an uptick in online car sales,” it added.
The Indian buyer’s views and behavior in direction of a web based automobile buy platform is simply going to evolve. Indian OEMs and automobile aggregators can take a cue from international gamers and regularly develop their capabilities to help this transformation. Globally, OEMs like BMW, Peugeot, Hyundai and Volvo have efficiently deployed nearly contactless on-line gross sales, it added.
“However, despite the increased need for digitalisation, the role of dealerships will not get diluted as some customers would still visit them for test drives or final purchase,” the report stated.
Dealerships will proceed to attach OEMs with prospects. An built-in ‘phygital’ platform with a digitally-enabled agile salesforce will grow to be a important success criterion to faucet into choose shopper segments, in line with EY.
“OEMs and dealers can plan their retail strategy in a phased manner for a seamless transformation. The invisible salesman can become a reality in India if all players in the automobile ecosystem work towards redefining the sector’s retail journey. While for the customer, it will be yet another product that they can buy online anytime, anywhere,” the report added.
With Inputs from PTI