COVID-19 Impact: Hyundai Hopes for Sales Hike As Consumers Opt for Safe Personal Cars

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(Photo: Anirudh Sunilkumar/

Hyundai Motor India Ltd plans to launch its ‘click on to purchase’ programme quickly, enabling customers to keep away from visiting crowded dealerships.

  • PTI
  • Last Updated: March 16, 2020, 9:41 AM IST
  • Edited by: Chhavianshika Singh

Amid the gloom surrounding coronavirus pandemic, South Korean auto main Hyundai sees a silver lining for the slowdown-hit auto business in India as customers search remoted mode of transportation at a time when additionally it is getting ready to ramp up on-line gross sales of automobiles, in response to a senior firm official. Hyundai Motor India Ltd (HMIL), the corporate’s wholly-owned arm, plans a nationwide launch of its ‘click on to purchase’ programme, which was launched as a pilot mission for the National Capital Region at Auto Expo final month, enabling customers to keep away from visiting crowded dealerships.

The firm has additionally taken many inner measures, together with day by day temperature checking of workers and guests at its Chennai plant and workplace, placing a ban on international travels for executives whereas proscribing home journey to solely extraordinarily necessary enterprise journeys.

The unfold of coronavirus has closely impacted journey, tourism and different manufacturing sectors, including to the already low buyer sentiment as a consequence of uncertainty of financial downturn, in response to Managing Director and CEO S S Kim.

“At the same time, there might be some positive, green area from the automotive manufacturers’ perspective. Everybody wants to have a safe place, some kind of social isolation. Home might be the first place and car might be the second place for that purpose,” he advised PTI.

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Kim additional mentioned, “What we heard from our colleagues is that people who didn’t want to buy cars till recently, they have changed their mind because they want to have their own isolated space even on the road.”

When requested how the corporate is seeking to handle considerations of these clients who don’t want to go to crowded showrooms to purchase vehicles, he mentioned Hyundai has already issued advisories to its sellers over security hygiene, together with temperature checking, sanitisation and conserving a bodily distance of 5 metres to make sure its customers really feel safe. At the identical time, he mentioned Hyundai can also be revving up its digital gross sales channel ‘click on to purchase’ that may care for your entire course of of shopping for a automotive — from analysis to check drive to reserving, finance, insurance coverage and supply, with a chosen offline gross sales guide helping customers at each step of the best way of buy.

“I think considering the coronavirus situation this might be a great alternative solution to the customers who want to buy a car but do not want to go to any crowded area. So how to handle the situation? We are ready for the situation,” Kim mentioned. When requested how quickly will probably be prepared, he mentioned, “It is being pilot tested here in Delhi area and it will be nationally introduced in the coming few weeks period. We are preparing something, but considering the coronavirus situation we think we should hurry up implementing those plans.”

On steps taken by the corporate for prevention from the pandemic, Kim mentioned HMIL has applied “very stringent measures”, together with obligatory temperature checking for everybody at entry gates of its manufacturing unit and workplaces, sending day by day physique temperature report of every worker to HR head who would assess and focus on with any worker in case of fluctuations from regular and determine whether or not he ought to proceed working or return dwelling. Kim mentioned no worldwide journey is being allowed at current and home journey has been restricted to solely instances for “some compelling reasons”.

In phrases of affect on part provides as a consequence of coronavirus, he mentioned that on the firm stage it has not had such an issue. However, some tier-I part suppliers which have provide chains unfold throughout international locations like China, Vietnam or Thailand have some affect, however that hasn’t affected the corporate’s manufacturing. He mentioned the corporate has made up for any constraint on the availability of elements for anybody specific mannequin by ramping up others which do not need such points.

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This post was last modified on March 16, 2020 7:02 pm

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