COVID-19 Crisis: Customer Confidence Will Take Time to Become Normal, Says Ducati India MD

File picture of Bipul Chandra, MD, Ducati India. (Photo: Ducati)

The Coronavirus pandemic has thrown the Indian automotive business out of form and to be able to perceive what lies sooner or later, we get right into a dialog with premium motorbike maker Ducati India.

  • Last Updated: April 25, 2020, 5:32 PM IST
  • Edited by: Manav Sinha

The Coronavirus pandemic has hit the worldwide financial system laborious and analysts are saying that the slowdown because of the affect of COVID-19 will likely be worse than that of the 2008 monetary disaster. The vehicle business, too, is struggling and is working in direction of reshaping their timelines and investments and attempting to know the affect that this pandemic could have on the business as a complete. In order to know that higher, we received in contact with Bipul Chandra, Managing Director at Ducati India and right here’s what he needed to say.

– Your taking on of the position at Ducati India because the Managing Director couldn’t have come at a trickier time, what are the challenges?

I’ve been within the Ducati household since July 2019. Earlier I joined because the Sales Director and have lately taken the accountability of the Managing Director. Therefore, I haven’t confronted any challenges because of the lockdown by way of getting used to the work right here, the obligations, and managing the India operations. However, I undoubtedly miss interacting with my groups and sellers. I hope we overcome this collectively and get again to enterprise particularly now when persons are raring to move out on their favorite path or racetrack or using street.

– How do you see the lockdown affecting the Indian automotive business as a complete, and likewise for a premium model like Ducati?

The financial system goes to take a significant dip globally as soon as the lockdown is over, affecting the acquisition selections of the purchasers. Production throughout the globe has come to nearly a standstill and it might take some time for client confidence to turn out to be regular.

But all of us are on this collectively, we’re reallocating our budgets to make sure most output, utilization of manpower, and enterprise development. We are using this time to revisit our books and improvise our methods.

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– What measures are being taken by Ducati to assist your clients by means of these tough occasions?

We perceive our clients are going by means of a tricky time and nonetheless, we intention to offer one of the best providers and our assist in each attainable solution to our Ducati household. Recently, we determined to defer the value hike of the prolonged guarantee programme together with an extension on the guarantee which expires through the lockdown interval of 24th March – third May.

We are using this lockdown interval to plan experiential actions for our clients when the state of affairs improves whereas following the rules of social distancing. As of now, it essential to make sure the security of the neighborhood, and subsequently, we’re encouraging our riders to stay at residence, care for their household and look ahead to the bike rides to occur quickly as soon as the state of affairs resumes to being regular.

– Another main growth has been the transition to BS-VI emission norms from April 1, 2020. What may be anticipated from Ducati within the coming occasions, particularly provided that there are just a few fashions launched internationally which might be but to come back to India?

As everyone knows that Italy has been the worst affected because of the COVID-19 and all our manufacturing traces have been halted. As of now, there aren’t any official dates on the reopening of our factories in Italy and Thailand. Due to this, all our plans for the upcoming motorbike launches have been pushed by just a few months. We will certainly usher in a number of the fashions showcased on the World Premiere, particularly the Panigale V2 which has already gained a lot of affection and pleasure from the motorbike neighborhood. But, contemplating the present state of affairs, we can’t decide to a date on the arrival of the bikes in India.

– What are your expectations from the federal government to assist enhance the auto sector come again to normalcy within the coming future?

We hope and belief our authorities to take all crucial steps to spice up the financial system as quickly because the lockdown lifts. At this second, you will need to stand along with our authorities and our folks to assist one another come out stronger from this case. Let’s do each bit attainable from our finish to defeat this virus.

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This post was last modified on April 26, 2020 4:40 am

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